Traton Way Forward
Make responsible behavior a top priority in everything we do
Focus on sustainable value creation for our stakeholders
Actively shape our role in the future logistics ecosystem
Consistently take the steps we need to reach our goals
Our new strategy, the TRATON Way Forward, means that we have set clear targets for ourselves and are consistently taking the steps we need to reach them: fostering sustainability, creating long-term value, and developing new business models.
The overarching purpose — Transforming Transportation Together. For a sustainable world.
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The TRATON GROUP is committed to becoming even more responsible as a company, with all brands making considerable efforts and progress in becoming more sustainable.
Decarbonization plays a key role in these efforts, and battery electric vehicles are our most prominent lever to contribute to climate change mitigation.
TRATON is driving electrification forward, as demonstrated by Scaniaʼs investment in battery manufacturer Northvolt and MANʼs battery pack production in Nuremberg.
We are building a high-performance charging network in Europe:
- Milence joint venture founded in July 2022 with Daimler Truck and the Volvo Group
- Independent management team in place
- Focus on heavy-duty long-haulage with a 45-minute charging window
- Make open network accessible to all brands
- Boost customer confidence in e-mobility
- Support EU’s transition to climate-neutral transportation
We are boosting our e-mobility investments:
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Our brands’ collaboration will become more efficient, while a sharper focus on what their customers need will improve their competitiveness.
We are optimizing our cost basis and creating long-term value.
We are striving to achieve
ambitious return on sales (RoS) targets:
Strategic RoS target
Expansion of the
Vehicle Services business
TRATON Modular System
Captive Financial Services
Target for the TRATON GROUP RoS in 2024: 9%
New family member
Continue to harmonize Navistar’s
values and culture with
that drive change toward a
more sustainable future
to increase return on sales
and enterprise value
Leverage Group technology and expand business models to grow revenue streams
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We have a clear roadmap for our electrified, connected, and automated commercial vehicles. We are developing new business models and strengthening partnerships for the transportation of tomorrow.
We are building a solution ecosystem
around our customers:
Platform for autonomous driving as the key enabler
We are developing platform elements that are critical for all business models related to Autonomous Connected Electrified (ACE) vehicles:
Autonomous vehicles + services
- ACE vehicles
- Maintenance and repair capabilities
- Additional services
- Virtual driver
- Autonomous routes
- Basic dispatching of vehicles
- Integrated in overarching systems
- Monitoring and remote maintenance function
We are setting up TRATON Financial Services, a powerful Group-wide financing unit:
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Strategy Execution &
We are consistently executing the TRATON Way Forward strategy. Thanks to our new Industrial Operations setup and the TRATON Modular System, our brands’ collaboration will become even more efficient.
TRATON Modular System
Profitable mass customization based on Scania’s established Bygglåda modular system ensures long-term competitive advantage:
Taking cross-brand collaboration to a new level:
Group Product Management + Group Industrial Operations
orchestrate and intensify collaboration across all areas of the TRATON GROUP.
Our Common Base Engine is the world’s most sustainable 13-liter diesel engine:
of the truck costs are attributable to the powertrain.
common components in the engine
The new CBE diesel
engine is being launched gradually: